About Tilona
Storyteller, problem solver, team player, and awards guru—these are just a few of the words used to describe Tilona (pronounced ti-LA-na). She is a Director in Marketing and Communications with expertise in copywriting, creative excellence, and visual content development across internal and external communications. She has 14 years of experience working with C-suite executives, including three years as executive assistant to the Chief Creative Officer. She also collaborates with HR and community engagement teams, developing internal campaigns and events designed to drive employee engagement. Tilona excels at crafting compelling visual narratives and impactful communication strategies that elevate brands and inspire their teams.
Highlights
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Secured +500 awards
Major successes include Adweek Experiential Agency of the Year, Adweek Experiential Brand of the Year for Cadillac, and Silver for Campaign Global AOTY.
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14 years in marketing
Extensive experience in internal and external global communications, C-suite collaboration, and high-profile event coordination.
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Community Advocate
A dedicated supporter and mentor with D&AD Shift New York, as well as an active participant in company culture and initiatives.
My Journey into Marketing and Communications
Since beginning my professional career over 14 years ago, I’ve explored many facets of communications. From creating brand guideline assets and editing executive presentation decks, to pitching ideas to external stakeholders and managing social media content development. I’ve always been interested in writing and even have a Bachelor’s in Screenwriting from NYU Tisch. My official journey into marketing communications and awards management, however, began during a trial period as the assistant to the Chief Creative Officer.
After sitting in on just one call, I noticed inefficiencies plaguing the global awards program, including a lack of engaging and effective storytelling. This inspired me to try my hand at crafting my first award entry. To my pleasant surprise, it won a Gold Reggie from the ANA, and I was encouraged to continue honing my craft. Within a year, I earned recognition from the entire C-suite and was appointed to lead the global awards program. A role that had never existed before at the agency. That single moment of inspiration, paired with agility and confidence in my abilities, launched my career in global communications.
After transitioning to the agency marketing team, I mastered the art of developing effective communication strategies, ensuring cohesive brand messaging and visual identity across key assets, and elevating brand visibility through industry recognition and creative excellence. I also learned to pitch thought leadership and speaking engagement ideas that would capture industry attention and inspire fellow marketers. Along the way, I discovered the importance of fostering a collaborative and encouraging environment where junior employees can learn, grow, and forge their own unique paths, much like I did.
Social media post: Moody’s reel
To celebrate the Moody’s x MetLife Stadium sponsorship activation, I worked in collaboration with a video editor to create this launch post for LinkedIn and drafted the caption.
Case Studies
Video storytelling with strategic use of AI
A case study that tells the story of Jack Morton’s highly successful employee experience, AI Fest. As a writer who typically uses AI as my grammar buddy and personal sounding board, my team and I were challenged to use AI across the entire creation of this case study. Challenge accepted!
Published thought leadership
To enhance brand visibility for Vivi, Jack Morton’s multicultural marketing practice, I leveraged my involvement with D&AD Shift to publish a thought leadership piece on the value of hiring diverse talent from non-traditional backgrounds.
