Brand Reels
Led content direction for the development of brand practice reels, including drafting script copy, curating video footage, sourcing stock music, and providing comprehensive feedback to the video editor. Coordinated external launch strategy to debut sizzles on the website and share them across social media channels, including YouTube, LinkedIn, and Instagram.
B2C Case Studies
Collaborated with project teams to edit video scripts and provide visual content direction. Developed a comprehensive awards strategy and crafted copy for submissions to prestigious shows, including the Ex Awards, Clio Sports, and Cannes Lions.
B2B Case Studies
Led storytelling and content direction for B2B case studies by sourcing stock footage and music, crafting detailed scripts and storyboards, and enhancing narrative flow. Collaborated closely with the video editor and designer to ensure cohesive storytelling, while fostering a supportive environment that empowered team members with less video experience to learn and contribute effectively.